DramNotes, at the crossroads of whisky and digital product
DramNotes is a product initiative born in the whisky world. The idea is simple: offer a useful place to keep a clear memory of tastings, build a living catalogue, and explore in practice what a community-driven whisky experience can become.
Where It Started
The idea took shape during trips to Scotland, after seeing people keep track of each dram in small notebooks. I especially remember an American couple I met in Craigellachie: the way they documented each tasting showed how valuable those notes can become over time. DramNotes grew from that inspiration, with the goal of extending that habit into a more living digital experience.
An Exploration Ground
DramNotes also serves as a product and digital exploration ground. It is a way to test practical ideas around user experience, catalogue structure, community contribution, deployment, stability, and continuous improvement in a real context. This approach naturally extends a background shaped by product, ecommerce, and close collaboration with development teams, with the goal of going deeper into the practical side of usage, trade-offs, and implementation.
An Open Approach
DramNotes evolves continuously, with a strong experimentation mindset. Feedback from whisky enthusiasts and complete newcomers alike helps improve the experience, test new ideas, and move the product forward in a pragmatic way. The community dimension runs through the app at every level, from the catalogue to tasting notes.